The benefit of a good user experience is customer satisfaction. This is an essential element to success and longevity. A happy customer is a repeat customer they will become the best form of marketing and advertising businesses of all shapes and sizes can get. Customer satisfaction is an essential element to the success and longevity of any business. user experience is important because it tries to fulfil the user's needs. It aims to provide positive experiences that keep users loyal to the product or brand. Additionally, a meaningful user experience allows you to define customer journeys on your website that are most conducive to business success
We carry out both online and Viewing facilities Focus Groups and IDIs depending on the need and requirements. They are useful methods that can be used to measure the reaction of customers to your new product or company strategies. Focus groups usually provide immediate ideas for the improvement of particular products or concepts. They also help identify the product requirements of the end-user as well as other needs not addressed by the company and its competitors. In addition, focus groups provide insights on the current position of your competitors in the mind of the customer, as well as measuring the reaction of customers to a product’s design, packaging, price and message.
Test in store display, merchandising, banners, fixture and fittings with our wearable Eye Tracking Glasses, they are unobtrusive and allow tasks to be carried out as normal, it can depict processes and actions that are hard to articulate or explain to provide unbiased, objective, and quantifiable data - it removes the need to try and remember or explain where you looked and prevents study participants assuming details and giving incorrect information.
Our Mystery shopping is designed to provides companies with valuable information that they may use to improve their business, service or product. A secret shopper is hired to visit a business location and will be assigned a specific task, which may include questions to ask, complaints to voice, purchases to make and certain business aspects to note.
With a keen eye for detail we notice even the smallest aspect of a business. Mystery shopping can either include making purchases or simply evaluating customer service. For instance, if a customer line is long and the wait time is dreadful, a mystery shopper will need to evaluate the situation and give his/her opinion on how to improve it. Are more employees needed? Is there a store layout that could improve functionality and help to initiate shorter wait times? These are all important questions that we can answer.
Our online communities, also known as a "Market Research Online Community" (or MROC), are also a form of qualitative research where a group of people are asked about their opinions, perceptions, ideas and feedback about a product, service or any topic of interest to a vast range of respondents demographically and geographically. Questions are posed to the entire group of participants and/or in private, one on one exchanges through a series of interactive research activities such as polls, image markups, discussion boards, and multimedia exercises. Participants interact with each other and the moderator via their computer, tablet and/or mobile phone.